From the Blog
Wednesday, March 26th, 2014
It’s a widely held truth in our profession; you don’t change people’s minds with advertising. You take what you know to be true in the mind of the consumer and use it to leverage your position. Buick is once again trying to convince America they aren’t your father’s or your grandfather’s automobile brand. This… Continue reading
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Stanton & Everybody took our culture and the sense of who we are as a company, and told our story through the people that make us the most “real” insurance company, our enrollees. You kept it simple; kept the message clean and made sure that it was the right people telling Sterling's story.
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